With 20+ years of experience at global brands, I bridge the gap between user-centred research and technical execution. Currently completing an MSc in Computer Science with AI, I specialise in leveraging emerging tech to simplify content interaction. I lead the full product lifecycle - from initial discovery and deep-dive research to high-fidelity wireframes and technical implementation.
I transform complex data into simple, logical user flows that eliminate friction. By synthesising qualitative insights and behavioural analytics, I iteratively test and pivot prototypes to ensure every journey is validated. I am driven to apply this rigorous, data-backed methodology to create the next generation of seamless, world-class viewing experiences.